10 Ways to Take Action on World Refugee Day
As World Refugee Day comes to a close tonight, I hope you took a moment today to do something in recogniztion of the millions of displaced people around the world. While we can’t all be Angelina Jolie...
View ArticleSocial Media Week Chicago Added To September 2011 Platform, Hosted by Zócalo...
Though you may have noticed its listing already on socialmediaweek.org, we’re pleased today to formally announce the addition of Chicago to the Social Media Week September 2011 platform as the twelfth...
View ArticleSMW Video Archives: Borderless Brands: Social Space Exploration Panel
Borderless Brands: Social Space Exploration Panel Social Media Week NY ( June 1, 2011 ) Social Media Week has recently launched Borderless Brands, a new program that aims to provide global marketers...
View ArticleSMW Video Archives: Borderless Brands: How Brands Handle Language Differences...
Borderless Brands: How Brands Handle Language Across Borders Social Media Week NY (June 1, 2011 ) Panelists address the difficulty of communicating messages across borders and into different languages....
View ArticleSMW Video Archives: Borderless Brands: Toby Daniels Discusses Ways to Get...
Borderless Brands: Toby Daniels Discusses Ways to Get Involved With Borderless Brands Social Media Week NY ( June 1, 2011 ) Social Media Week has recently launched Borderless Brands, a new program that...
View ArticleSubmit Your Social Media Week Event Today!
Reflecting the global impact of social media – and its role as a catalyst in driving cultural, political and social change around the world, we continue to urge you and your company to help drive the...
View ArticleSMW Video Archives: Borderless Brands: Toby Daniels Gives An Overview of...
Borderless Brands: Toby Daniels Gives An Overview of Borderless Brands Initiative Social Media Week NY ( June 1, 2011 ) Social Media Week has recently launched Borderless Brands, a new program that...
View ArticleSMW Video Archives: Borderless Brands: Bonin Bough & Freddie Laker Discuss...
Borderless Brands: Bonin Bough & Freddie Laker Discuss Shaping Global Organizations Social Media Week NY (June 1, 2011) Social Media Week has recently launched Borderless Brands, a new program that...
View ArticleHow Social Media Gave True Blood a Transfusion
The first episode of a new TV season needs to grab the audience, and social media campaigns have become an integral part of doing just that. But counting the number of conversations won’t by itself...
View ArticleIs Sentiment Making Brands Stupid?
I loved the article by Nick Carr a few years ago that asked the question – Is Google Making us Stupid? Nick likened the use of Google and other tools as training us how to “power browse” and not...
View ArticleIs It Time To Reconsider Sentiment Scoring?
In a recent blog post called The Problem with Automated Sentiment Analysis from Fresh Networks, a social media agency, they evaluated a few sentiment tools and their results are quite similar to what...
View ArticleWhat Moneyball Teaches Digital Marketers About Winning
“Adapt or Die” – Billy Beane Moneyball, a book by Michael Lewis and now a movie starring Brad Pitt, is an amazing story of how Billy Beane, the then Oakland Athletics General Manager, chose to...
View ArticleMaking Marketing Agility Cool
Chief Marketing Officers take pride in being the trendsetters around the corporate corral – the arbiters of hip, the sharpest dressers, the consummate gadgeteers. But when it comes to using data to...
View ArticleHow Important Is Real-Time Data? It’s All Relative
The speed with which social media spreads ideas and information has led many marketers to place a premium on capturing data in real-time. But should real-time data be such a priority? Real-time means...
View ArticleGetting A Share- Equity-Based Crowdfunding
One of the hottest debates in crowdfunding at present is around its use for equity-based funding for capital formation. And there is good reason for this. Whilst this has been permissible in some...
View ArticleGet It Here First- SuperBowl XLVI Social Media Command Center
You won’t find this anywhere else. Here at Social Media Week we have the official outcomes from the Super Bowl XLVI Social Media Command Center. That’s right. Who was talking? What was the value? How...
View ArticleValerie Buckingham: The Importance of Authenticity (Video)
Authenticity- it’s a buzz word we hear a lot. This SMW12, Valerie Buckingham, Nokia’s Director of Brand Activation, took the stage in NYC to really break down what is authenticity and it’s importance....
View ArticleThe Guardian Interviews Gabe Zichermann (Video)
Gamification? What is and how does it work? The Guardian’s Amanda Michel held an informal interview with Gabe Zichermann as part of their daily series during SMW12. See the full interview, and catch...
View ArticleReid Hoffman: The Startup of You (Video)
The world has changed. Through globalization and technology, the pace at which change is happening is only accelerating. So the big question becomes how do you adapt to this? Reid Hoffman shares his...
View ArticleThe Guardian Interviews Don Tapscott (Video)
Social and digital media is creating change in our world in ways we never expected. Disrupting businesses, societies and education. The Guardian interviews Don Tapscott as part of their daily series...
View ArticleJeff Dachis: Big Data and Bigger Conversations (Video)
We hear about social transforming businesses, but what does this really mean for brands? And what does this mean for marketing? Jeff Dachis, CEO of the Dachis Group, shares his insights. Watch it in...
View ArticleThe Guardian Interviews Rachel Sterne (Video)
Social and digital media is disrupting governments, in ways that are large and small. As the first Chief Digital Officer for a municipal government, Rachel Sterne understands this better than most. The...
View ArticleScott Belsky: Making Ideas Happen (Video)
We tend to think of creativity as unbridled and hard to tame. This past February, Scott Belsky of Behance, a team that knows creative, dispels that belief and shares how to make ideas happen. Watch it...
View ArticleJohn Winsor: The Trials and Tribulations of Harnessing the Chaos of Abundance...
We live in a world of data. It can be overwhelming, and with the fast-paced nature of technology’s evolution, keeping up can be daunting. Tech is evolving so quickly that 80% of what people do online...
View ArticleHoward Lindzon: The Evolution of Reg-FD (Video)
Social media has changed investor communications. While the Reg-FD has a set of rules that are helpful, navigating them in the context of online media is not often undertaken. Co-founder of StockTwits,...
View ArticleThe Evolution of Reg-FD: How Social Media Has Changed Investor Relations (Video)
Earlier this week, we highlighted Howard Lindzon’s keynote on Reg-FD and how investor relations is being changed through social media. He had some great insights, and as many great thought leaders, he...
View ArticleJalak Jobanputra: What in the World? (Video)
If you love data and tech trends around the world, then you’ll quickly become a fan of Jalak Jobanputra. This past February, Jalak presented the digital and mobile trends to watch around the globe- all...
View ArticleThe Guardian Interviews Alec Ross (Video)
Social and digital media is disrupting governments, in ways that are large and small. As the first Senior Advisor of Innovation to the U.S. Department of State, Alec Ross has been put in charge of...
View ArticleA Closer Look at Nokia’s Global Social Strategy
We love a good story and case study on a company who has social at it’s core. When we came encountered this post by our media partner Econsultancy, we loved it- and it’s focused on a brand that’s very...
View ArticleDavid Eastman: Top Trends that will Shape Social in 2012
Facebook, Google, Amazon, and Apple have all changed the social and digital landscape. CEO of JWT, David Eastman highlights just what these four have excelled at and how they’ve shaped what we do...
View ArticleThere is NO Passive Marketing with Social!
Traditionally, marketers think of outcomes like they think of the weather – you sit back and see what happens. Suffering from the lack of true and authentic knowledge of their audiences, or any...
View ArticleSocial Business Intelligence: Wisdom from the Outside-In
When interpreted via a sensible methodology, data becomes intelligence. When viewed through the lens of real consumer behavior, intelligence becomes wisdom. Social Business Intelligence is all about...
View ArticleInfluencer Shminfluencer: The Truth Under the Covers
Hey, I feel for you. You’re launching a new campaign and you want to find the most influential people to inform and to win over as advocates. Your CEO asked you to put together a list of influencers...
View ArticleIROI: Immediate Return on Investment
This is the era of Social Media. With over a billion consumers offering opinions, sentiments, and insights online, Social Media has in a few short years eclipsed many traditional forms of expression...
View ArticleAnnouncing Our Global Theme For 2015
We’re living in times of unprecedented human connectivity. The world is changing and evolving at an extraordinary pace. Together we must work to gain deeper understanding of how we can achieve more in...
View ArticleLine Up of Cities Announced for September 2011 Events and Your Chance to Get...
Today we are thrilled to announce the (nearly) final locations for the next edition of Social Media Week (SMW) this September 19-23, 2011 and, most importantly, details on how you or your company can...
View ArticleWe Are Hiring: Director of Global Sponsorship
The Role Via direct sales efforts and coordination with our partners in more than 18 cities worldwide, the salesperson will sell sponsorships in the US and globally, including Europe and/or Asia, to...
View ArticleSMW Technology Partner Spotlight: Event Espresso
Today, we’re proud to spotlight one of our Global Technology partners, Event Espresso, the premiere event registration and management plugin for WordPress that allows you to turn your existing blog or...
View ArticleSMW In Your Hands- Our New Mobile Site
You may (or may not) have noticed that we’ve been changing things up at Social Media Week- building out new products, enhancing old ones. From the one-click registration system to our new mobile apps...
View ArticleTurning the Everyday Into Something Amazing
There are some partnerships that keep us talking. Yes, we’re talking about Nokia. This February, Nokia put the social into Social Media Week. From secret rooms and shows at New York’s Opening Party to...
View ArticleInnovation: Social Media Week & Nokia
Innovation. What is innovation? Well, you could say it’s making something better or more effective through the end product, process, service, technology or idea behind it. And instead of just talking...
View ArticlePutting It All Together: Nokia & SMW12
Sometimes, you just don’t need words. Capture the essence of the partnership with Nokia- and get prepared for them this September. Want more? See all the videos from our partnership for both February...
View ArticlePowering Data: Partners Dopamine & Bernard
We all love data. ROI, analytics, social impressions. We all use those terms regularly in social media, but rarely does it grab our attention as something we want to engage with on a regular basis....
View ArticleFull Coverage: Econsultancy in London and NYC
This February, we were honored to have Econsultancy among our ranks of media partners providing coverage of our events in both London and New York. In thirteen years, they’ve accomplished a lot. They...
View ArticleSpecial Offers: Activate New York and Benchmark
At the core of Social Media Week is our mission to help people connect through collaboration and the sharing of ideas and information. While we have exciting announcements about our September edition...
View ArticleEnhancing the SMW Mobile Experience
If you’re accessing Social Media Week from your phone, then you’re probably already familiar with our mobile website. But here’s a little background that you may not be familiar with. Originally...
View ArticleWelcoming the Financial Times back as our Global Headline Media Partner
We are proud to announce the return of the Financial Times (FT) as a Global Headline Media Partner. The FT was one of our first media partners and has been on board with Social Media Week since 2010....
View ArticleInnovation In Everything: Nokia Jeddah
By now, you know Nokia LA’s Robyn Yoslow and Nokia London’s Mark Hindle and Edoardo Cassina. It’s time to travel to one of our first year cities to get to know Abdullah Alghadouni and Adel Sartawi in...
View Article10 Essential Tools For Successful Social Media Marketing
Sharing – that’s just what social media is centered on. You may have the most enjoyable, informative and funny threads, infographics, videos, or articles within your business market. However, if your...
View ArticleWhy Killer Creative and a Purposeful Strategy are Integral to Your COVID-19...
Though it may feel like everything has been put on pause due to COVID-19, the fact that we need to share stories hasn’t. Now more than ever we have an incredible opportunity as marketers to capture the...
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